“I am the wisest man alive, for I know one thing: that I know nothing.” – Socrates

Rodin Banica
Art Director + Senior Creative Photographer

I don’t claim to be the wisest man alive, but I approach my work as if I know nothing. Every shoot begins with observation: listening, watching how people move, and reading emotions—even when they’re unspoken. Empathy drives my process. It helps me connect, whether I’m photographing one person in an intimate setting or directing a crew of thirty on a commercial production. My strength lies in putting people at ease so their true selves emerge, creating candid, emotionally rich moments that propel each story forward.

With over two decades of experience, I create imagery that merges fashion, culture, and commerce. Beyond photography, I shape concepts, lead teams, and craft bold visual identities for brands and designers worldwide.

Fluent in English, French, and Romanian, I’ve directed and captured campaigns for Moschino, Valentino, Dion Lee, Son Jung Wan, Theia Bridal, Michael Kors, Carolina Herrera, 3.1 Phillip Lim, Proenza Schouler, Prabal Gurung, and more. My expertise spans creative direction, styling, and lighting design, ensuring every frame is both intentional and dynamic.

Specializing in advertising and editorial campaigns, retail catalogs, still-life, product launches, and high profile events, I balance creativity with strategy, delivering visuals that resonate emotionally while meeting commercial goals. Whether crafting a surreal editorial narrative or a polished retail campaign, my work brings brands to life through timeless, forward-thinking visuals.